Electrolux

Electrolux

Electrolux AB operates as the largest appliance manufacturer in the world with customers in more than 150 countries. The company manufactures a variety of household appliances including refrigerators, washing machines, dishwashers, ovens, vacuum cleaners, lawn mowers, and chain saws. The firm also manufactures professional foodservice and laundry equipment used by hotels, restaurants, and laundromats. Electrolux’s brand arsenal includes its namesake, along with Eureka, AEG, Frigidaire, Kelvinator, Zanussi, Flymo, Weed Eater, and Husqvarna. In 2001, the firm held the leading market position in North America, Europe, Latin America, and Australia. Electrolux completed a major restructuring effort in 1999, which left it positioned with two main business segments: Consumer Durables and Professional Products. In 2000, the company purchased the rights to market the Electrolux brand in the United States–the company had sold the brand along with its U.S. floor-care business in 1969.

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